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Traffic lights campaigners attack EU food labelling decision

31 Jan 2008 | by Gemma Charles

LONDON - Consumer group Which? has hit out at the European Union's backing for the Guideline Daily Amount (GDA) food labelling system.

Saatchis beats AMV to £50m Guinness

31 Jan 2008 | by Noel Bussey

LONDON - Saatchi & Saatchi is tipped to win the £50 million Guinness brief to promote the company's 250th-anniversary celebrations in December 2009.

Magners appoints managing director

30 Jan 2008 | by Gemma Charles

LONDON - C&C Group has poached John Holberry from rival Coors to take the newly created role of managing director of Magners GB.

Pearlfisher updates Beck's beer crates

30 Jan 2008 | by Jacquie Bowser

LONDON - Pearlfisher has redesigned the crate packaging for beer brand Beck's, including the Vier variety.

Touchpoint redesigns Typhoo's Welsh heritage brand

30 Jan 2008 | by Nikki Sandison

LONDON - Packaging design agency Touchpoint has redesigned the packaging for Glengettie, the Welsh heritage tea brand from Typhoo, to help drive sales throughout its homeland and the rest of the UK.

Waitrose embarks on eCRM programme

29 Jan 2008 | by Daniel Farey-Jones

LONDON - Waitrose will start to send out monthly emails to customers next month in a programme created by its integrated agency Kitcatt Nohr.

Adnams axes board-level marketer role

29 Jan 2008 | by Gemma Charles

LONDON - Adnams is to axe its board-level marketing director post once the current incumbent Steve Curzon leaves in March.

Asda shortlists agencies ahead of web overhaul

29 Jan 2008 | by Gareth Jones

LONDON - Asda is planning a multimillion-pound relaunch of its website as part of a long-term strategy to give UK shoppers the 'ultimate online retail experience'.

Government plots youth binge-drinking strategy

29 Jan 2008 | by Gemma Charles

LONDON - The Department for Children, Schools and Families (DCSF) is gearing up to launch its first marketing campaign aimed at tackling underage binge-drinking.

HR takes the lead in harnessing employees as brand ambassadors

29 Jan 2008 | by Helen Edwards

LONDON - If employees are a marketing medium, should HR professionals have a greater say in the message to ensure that frontline staff are true brand ambassadors?

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