Click 
to remove filters
LONDON - Nike aims to provoke debate about the lack of media coverage of women's sport and to encourage young female athletes
LONDON - If employees are a marketing medium, should HR professionals have a greater say in the message to ensure that frontline staff are true brand ambassadors?
Upmarket US clothing brand Banana Republic has appointed PHD to handle its media planning and buying ahead of a major assault on the UK market.
Wonderbra is launching a limited-edition collection of underwear designed by burlesque artist Dita Von Teese. She is the first celebrity to design a range for the brand.
LONDON - Adidas is rolling out a global digital strategy based on its football brand ambassadors, including Steven Gerrard, Ricardo Kaka and Lionel Messi.
We are in a global downturn, so luxury brands are screwed, right? Well, actually it depends on what kind of luxury brand you represent. For the past five years there have been two distinct types: old luxury and new luxury. It is more than just semantics - the latest set of sales results for 2007 reveal...
LONDON - JML Direct has grown its shopping channel portfolio by acquiring two channels for an undisclosed sum, to create JML Choice and JML Ideas.
LONDON - Sir Stuart Rose, the chief executive of Marks & Spencer, has hinted that he is considering 'breaking with tradition' and introducing branded products to its stores.
LONDON - The UK is brimming with Affluenza-afflicted consumers ripe for marketers to play on their ubiquitous desire to constantly compare themselves negatively with others, writes psychologist Oliver James. So is it possible to be an ethical marketer?
Hallmark Cards is tying up with high-street jeweller Beaverbrooks for a Mother's Day 'Cards for a Cure' campaign benefiting the Breast Cancer Campaign and Action Breast Cancer charities. The firms will create a one-carat diamond-set Mother's Day card to be auctioned for charity.
