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Sharing ad revenue with YouTube creators helps marketers target ads

31 Jan 2008 | by Bill Britt

LONDON - People in the UK who create original content for YouTube can now generate revenue for their efforts. The company says the initiative will enable marketers to target their ads based on viewer tastes and interests.

Traffic lights campaigners attack EU food labelling decision

31 Jan 2008 | by Gemma Charles

LONDON - Consumer group Which? has hit out at the European Union's backing for the Guideline Daily Amount (GDA) food labelling system.

National Blood Service retains DLKW

31 Jan 2008 | by Staff

LONDON - The National Blood Service (NBS) has assinged incumbent Delaney Lund Knox Warren to work on a £2.5m campaign aimed at raising awareness and encouraging existing and new donors to give blood on a regular basis.

Gillette signs Jonny Wilkinson as UK brand ambassador

30 Jan 2008 | by Ed Kemp

LONDON - England rugby star Jonny Wilkinson is joining other high-profile sportsmen in promoting the Gillette shaving brand.

Magners appoints managing director

30 Jan 2008 | by Gemma Charles

LONDON - C&C Group has poached John Holberry from rival Coors to take the newly created role of managing director of Magners GB.

Lost fans to find answers in Bluetooth Zone at Victoria Station

30 Jan 2008 | by Nicola Clark

LONDON - Sky One is to promote the fourth series of Lost with a multimedia marketing campaign, which includes the creation of a Bluetooth Zone in Victoria station where fans can download exclusive content.

Aquafresh launches aerosol gel toothpaste

30 Jan 2008 | by Staff

LONDON - GlaxoSmithKline has launched Aquafresh Iso-active, which it claims is the UK's first aerosol gel toothpaste.

Dip in used car sales signals consumer belt tightening

30 Jan 2008 | by Staff

LONDON - Sales of cars aged less than three years old fell 8% in the third quarter of 2007, the biggest drop in sales for younger cars during quarter three since 2000. Overall sales of used cars slipped 3%.

Nike launches campaign to promote women's sport

30 Jan 2008 | by Staff

LONDON - Nike aims to provoke debate about the lack of media coverage of women's sport and to encourage young female athletes

Is BBC Three a commercial threat?

29 Jan 2008 | by Nicola Clark

LONDON - The digital channel is setting its sights on 16- to 24-year-olds, in a direct challenge to E4 and ITV2.

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