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NEW YORK -- Alec Gerster, the chief executive of Initiative Media, the Interpublic-owned media network, is leaving the role.
LONDON - Alec Gerster, Initiative's worldwide chief executive and chairman, is to retire on March 1 and will be succeeded by Richard Beaven, chief executive and chairman of Initiative North America.
LONDON - The National Blood Service has selected incumbent Delaney Lund Knox Warren to work on a £2.5m campaign, following a four-way pitch managed by the COI.
LONDON - People in the UK who create original content for YouTube can now generate revenue for their efforts. The company says the initiative will enable marketers to target their ads based on viewer tastes and interests.
LONDON - Consumer group Which? has hit out at the European Union's backing for the Guideline Daily Amount (GDA) food labelling system.
LONDON - Ford is funding a music video featuring Alesha Dixon, the former Mis-Teeq singer and winner of Strictly Come Dancing, that promotes its new Ford Focus model and Dixon's latest track.
LONDON - The National Blood Service (NBS) has assinged incumbent Delaney Lund Knox Warren to work on a £2.5m campaign aimed at raising awareness and encouraging existing and new donors to give blood on a regular basis.
LONDON - The team behind Leo Burnett's road safety campaign has been awarded the £25,000 'winner of winners' prize at the 2007 Awards for National Newspaper Advertising, organised by the Newspaper Marketing Agency.
LONDON - Saatchi & Saatchi is tipped to win the £50 million Guinness brief to promote the company's 250th-anniversary celebrations in December 2009.
LONDON - Rail Team, a consortium of European rail companies, has approached agencies with a brief to promote the green credentials of train travel.
