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Press groups set to exit FTSE 250

LONDON - Trinity Mirror is set to drop out of the FTSE 25O today following a difficult year which has seen the Daily Mirror-owner's share price drop 85% over 2008.

Media Week Essay - Experiential

LONDON - Experiential marketing looked set to become one of the biggest growth areas in marketing, but will the economic climate cause a shift away from spending in this area?

Media Week Essay - Digital Out-of-home

LONDON - A new "third space" has emerged in which advertisers can target consumers. So how can brands effectively engage with this digital out-of-home audience during their valuable downtime?

Media Week Essay - Airport Media

LONDON - Airport advertising has come a long way. Operators are increasingly open to the opportunities offered by digital and static media and are starting to design sites into the fabric of their buildings.

Media Week Essay - Digital

LONDON - "Co-opetition" will be a major theme for digital publishers in 2009 as competitors learn to collaborate for mutual benefit. And the downturn could well create a more efficient advertising market.

Media Week Essay - Direct Marketing

LONDON - Royal Mail is a major force in direct mail innovation and has developed a product portfolio over the past 18 months that offers advertisers personalised, physically engaging mail concepts.

Media Week Essay - Television

LONDON - Television remains the most powerful medium. It's important for brands to continue to invest in small-screen advertising, particularly during the tough times that are predicted for the next 12 months.

Lonely Planet will appeal to an upmarket audience

There can't be many magazines whose planned launch has drawn criticism from the Leader of the Opposition.

Gottlieb captains strong squad

Colin Gottlieb, chief executive of Omnicom Media Group EMEA, talks to Media Week about how business and football go hand in hand and explains why his agencies have had an excellent season.

Could targeted TV ads damage the TV spot?

Sky is working on the UK debut of targeted TV ads. It is viewed by some as the Holy Grail of advertising, but what effects will it have on the traditional TV spot ad?

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