Media Week Essay - Experiential
09 Dec 2008 | by James Long
LONDON - Experiential marketing looked set to become one of the biggest growth areas in marketing, but will the economic climate cause a shift away from spending in this area?
LONDON - Trinity Mirror is set to drop out of the FTSE 25O today following a difficult year which has seen the Daily Mirror-owner's share price drop 85% over 2008.
LONDON - Experiential marketing looked set to become one of the biggest growth areas in marketing, but will the economic climate cause a shift away from spending in this area?
LONDON - A new "third space" has emerged in which advertisers can target consumers. So how can brands effectively engage with this digital out-of-home audience during their valuable downtime?
LONDON - Airport advertising has come a long way. Operators are increasingly open to the opportunities offered by digital and static media and are starting to design sites into the fabric of their buildings.
LONDON - "Co-opetition" will be a major theme for digital publishers in 2009 as competitors learn to collaborate for mutual benefit. And the downturn could well create a more efficient advertising market.
LONDON - Royal Mail is a major force in direct mail innovation and has developed a product portfolio over the past 18 months that offers advertisers personalised, physically engaging mail concepts.
LONDON - Television remains the most powerful medium. It's important for brands to continue to invest in small-screen advertising, particularly during the tough times that are predicted for the next 12 months.
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