Demand for free services creates opportunity for brands
23 Jul 2008
Advertising has a rosy future and expanding opportunities thanks to increasing consumer demand that everything should be free according to a new report from Universal McCann.
LONDON - Sportswear brand Puma has appointed Droga5 as lead agency on its $100m (£67.1m) global advertising and marketing account without a pitch.
Advertising has a rosy future and expanding opportunities thanks to increasing consumer demand that everything should be free according to a new report from Universal McCann.
LONDON - Insurance giant Aviva has added advertising agency The Gate to its roster. The Gate will to handle above-the-line and digital marketing in both the B2B and B2C sectors.
LONDON - Camelot, the National Lottery operator, has called a pitch for its £20m Lotto account.
LONDON - TalkTalk, the home phone and broadband company owned by The Carphone Warehouse, has appointed CHI & Partners Media to handle its online media buying account.