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LONDON - Several investment banks, including Morgan Stanley and Credit Suisse, are believed to have pitched to advise the Government on the partial privatisation of the Royal Mail.
The combination of an economic downturn, cheaper direct marketing channels and pressure from the green lobby has led to a 6% drop in direct mail spend, but while brands are getting better at targeting the right people, the industry still has a long way to go before it sheds its 'junk mail' tag.
LONDON - Data specialist Jaywing has launched a new series of Smartlists -- sets of data on more than 5m direct mail-receptive consumers.
LONDON - Reading charity Booktrust has launched a radio campaign to raise awareness of its free book-gifting programme Bookstart.
LONDON - Direct mail and print company Mail and Print Services (MPS) has created the first fully-biodegradable window envelope to be approved by Royal Mail.
LONDON - Youth development charity YMCA England is launching a Christmas appeal to help fund emergency services for vulnerable homeless young people during winter.
LONDON - Scope is launching a direct marketing campaign to encourage donors to support an inclusion scheme, which aims to create a future in which the lives of disabled and non-disabled are integrated.
LONDON - Weight Watchers UK has appointed Gecko to help with its campaign management in 2009.
LONDON - Royal Mail's mail volumes fell 4% in the six months to the end of September, as the advertising downturn hit direct mail volumes and businesses cut costs by switching to other communications such as email and online.
LONDON - Pensions and investments company Scottish Widows has appointed online behavioural specialists RedEye to analyse its customers' online behaviour and improve its digital direct marketing activity.
