03 Dec 2008
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CSR gurus from firms like M&S, Coca-Cola and IBM offer strategic insights on how to get maximum value from charity partnerships.
LONDON - Nokia has won the Grand Prix at the third annual Green Awards, which recognise creativity and driving sustainability.
LONDON - The days of brands adopting secretive working practices could be numbered - companies that have previously hushed up what goes on behind closed doors are finding that consumers' demand for information needs servicing, and are opening up accordingly.
LONDON - Starbucks is switching off its cold taps after an investigation by The Sun newspaper revealed that they were left running constantly, wasting 23m litres of water a day.
LONDON - Coca-Cola is planning to ramp up its UK CSR activity with the extension of its US umbrella brand, Live Positively, which will be used to communicate the work it carries out in the community.
LONDON - Starbucks, the coffee chain giant which boasts of its green credentials, has come under fire from environmental groups for wasting more than 23m litres of water a day by leaving taps running non-stop.