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Saatchi & Saatchi embark on first campaign for Cadbury Creme Egg

LONDON - Saatchi & Saatchi launch their first work for Cadbury Creme Egg since being assigned the account in July 2008.

The Gate hires Suchet to direct business development

LONDON - Integrated advertising agency The Gate has appointed Steak Media's Peter Suchet as business development director.

CheethamBell JWT wins Whitbread Restaurants

LONDON - Whitbread Restaurants has appointed CheethamBell JWT to handle its £1 million integrated account after a pitch against undisclosed agencies.

Car firms see trade shows as a key platform for brands

LONDON - In the face of the recession, car companies told Brand Republic they were resisting the temptation to cut back marketing spend and are looking to further invest budgets in trade shows -- watch the video.

Bartle Bogle Hegarty dominates IPA Effectiveness Awards

LONDON - Bartle Bogle Hegarty (BBH) was named Effectiveness Company of the Year at Monday night's IPA Effectiveness Awards.

Unlocking the potential of affiliate marketing

Spokesmen from Whitbread, Hilton and OMG are among the industry-leaders revealing the risks and rewards of affiliate marketing in this free online video. With marketing budgets under increasing pressure hear how your business could capitalise on the relative trackability and cost-efficiency of affiliate...

Walkers 'Do Us A Flavour' challenge attracts one million

LONDON - Walkers has had more than 1.1m entries and substantial web visits for its 'Do Us A Flavour' competition, asking the public to suggest a new crisp flavour for a £50,000 prize and 1% share of future royalties.

Mobile users get to play interactive detective in CSI campaign

LONDON - Mobile users will be able to embark on their own CSI-style crime investigation thanks to a marketing initiative promoting the DVD box-set release of 'CSI:NY' season four, part two.

London Lite to change masthead to San Diego Lite

LONDON - Next Thursday, London Lite will become the 'San Diego Lite' as part of a campaign to promote the US city and the regular season NFL game between the San Diego Chargers and New Orleans Saints at Wembley on October 26.

Beattie McGuinness Bungay hit with $12.5m lawsuit for 'iPint' app

LONDON - Molson Coors Brewing and Beattie McGuinness Bungay face a $12.5m (£7.1m) lawsuit for allegedly using a novelty iPhone application that allows users to drink a virtual beer.

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