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LONDON - Despite an upswing in the use of data cleansing, too much mail is still being sent with name and address errors.
LONDON - Mailing volumes dropped 10% as cheaper digital channels grew and size-based postal charges took effect, but it's not all bad news: volumes can afford to be down as targeting improves The decline in the use of direct mail that began in 2004 is gathering pace. Exclusive research by Nielsen Media...
A new mag for every day of the year - customer publishing is in great shape.
LONDON - Marketing magazine publishes its annual league table of customer publishing agencies.
Campaign's weekly look at which agencies are winning the new-business battle
Operating in a mature market, agencies are seeking growth by turning the data they collect into workable insights.
LONDON - For a full listing of Marketing's annual league table of the biggest market research agencies see the 5 September issue of the magazine.
