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LONDON - Columbia Records is launching a major viral marketing campaign for Bob Dylan's upcoming greatest hits collection, which includes personal greetings from the singer and clips from the classic song 'Subterranean Homesick Blues'.
LONDON - Peugeot is to roll out a Clark McKay and Walpole-devised mailing campaign to support the UK launch of its 308 range, which will aim to give recipients a driver's eye view of the model.
LONDON - Direct mail's efforts to rid itself of its 'junk mail' tag are having little impact, with 21% of all mailings still thrown away unopened.
LONDON - Charities have been hit hard by declining response rates from their direct mail in recent years, particularly when prospecting for new donors. To try to make up lost ground, many have invested in alternatives, such as digital, door-drop and face-to-face promotional activity.
LONDON - Honda has awarded the £3m consumer marketing business for its power equipment division to Inferno following a strategic review.
LONDON - Mailing volumes dropped 10% as cheaper digital channels grew and size-based postal charges took effect, but it's not all bad news: volumes can afford to be down as targeting improves The decline in the use of direct mail that began in 2004 is gathering pace. Exclusive research by Nielsen Media...
LONDON - World Vision has appointed Oomph to handle the international aid organisation's eCRM and alternative giving accounts.
LONDON - Tesco Direct, the non-food home delivery service, is launching a TV campaign featuring Martine McCutcheon and 'Spooks' star Rupert Penry-Jones on a romantic date, to promote its second catalogue.
LONDON - Kia has kicked off a review of its global direct marketing account.
LONDON - The RSPB has appointed Cascaid to develop and 'stretch' public perception of the charity's bird conservation work to include a broader understanding of its work with wider wildlife conservation and global environmental issues.
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