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Northern Rock brings in Freud

Troubled Northern Rock has turned to Freud Communications for media support as it fights to regain lost customers.

McCluskey to aid New South Wales

Tourism New South Wales has brought in McCluskey International to handle its UK and Ireland PR account.

M:'s Fox fills Virgin Group role

The Virgin Group has moved swiftly to replace outgoing PR chief Will Whitehorn, ushering in M:Communications' Nick Fox to a newly created corporate role.

WHAT THE PAPERS SAY: Money talks for shrewd Arsenal

While doors slammed at Chelsea Football Club this week, North London rival Arsenal put up a huge Not For Sale sign by posting turnover figures that will have been the envy of top-of-the-table challengers Manchester United and ­Liverpool.

CONTACT BOOK UPDATE - 26.09.07

Your update on new launches, new hires and developments in the world of print, broadcast and digital media.

Freshwater to promote Barnsley centre

Barnsley Metropolitan Borough Council has hired Freshwater Northern to handle PR surrounding the £11m transformation of the town's Civic Theatre. The plan is to create a ‘state of the art' hub for creative industries.

TECHNOLOGY FEATURE: Playtime is over

Games consoles have grown up, or so their PR teams would have us believe. Xbox 360, PlayStation 3 and Wii are all reaching out beyond young male gamers to a potentially vast mainstream audience. Adam Hill meets the teams of the ‘Big Three'.

NEWS ANALYSIS: Avoiding the Facebook backlash

Facebook is enjoying an extended honeymoon with the media and public, with clear potential for grassroots lobbying. But PROs need to tread carefully when using the site for campaigning, says Clare O'Connor.

MEDIA MONITORING: Crisis control

When a company has a crisis, monitoring the actual coverage becomes critical. Hannah Marriott looks at the options.

ActionAid in sponsorship drive

ActionAid is to mark its 35th anniversary with an ­intensive media relations campaign in October championing child sponsorship.

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