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Toshiba has consolidated its £5 million UK media planning and buying account into Rocket, the PHD-owned agency.
Viacom has agreed to give the creators of South Park a 50 per cent share of any digital advertising revenues earned when the show's content is aired on the internet and mobile phones. Matt Stone and Trey Parker are likely to earn around $75 million (£37.4 million) from ad revenues alone as part of a...
Channel 4 has temporarily dropped the next series of Celebrity Big Brother following the racism row involving Shilpa Shetty earlier this year, which resulted in The Carphone Warehouse pulling out of its sponsorship of the programme. As part of a creative rejig, which was announced at the Edinburgh Festival,...
The Internet Advertising Bureau and the Direct Marketing Association have teamed up to launch the UK's first search marketing best-practice charter. To comply, search engine marketing companies must fulfil a number of requirements, including having at least two staff dedicated to search marketing, and...
XBOX - BOXHEAD CREDITS Project: Boxhead Client: Monique Bernds, head of channel marketing, Xbox Brief: Demonstrate the benefits of the new Xbox Live Vision camera Creative agency: AKQA Writer: James Hilton Art director: James Hilton Media agency: Universal McCann Media planner: n/a Production...
M&C Saatchi has been appointed by PC World to handle a £4 million advertising push for Philips, Advent and EI System computer products. The agency, which is the incumbent on the main PC World account, won the briefs after a pitch against undisclosed agencies.
MECCA RESTAURANT - DRIVE SAFE CAMPAIGN - FINLAND CREDITS Project: Drive safe campaign Client: Palace Kamp Group, Mecca Restaurant Brief: Encourage young drivers to be more responsible Creative agency: Publicis Helsinki Writer: Anthony Wolch Art directors: Mikko Tikander, Marcus Merkl Media agency:...
Stephen Davies says that last week's Ofcom survey should be ringing many alarm bells for technophobe PROs.
Hill & Knowlton associate director Lee Brooke is to head up the agency’s technology division.
Fleishman-Hillard has added to its digital business with two high-profile gaming wins.
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