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LONDON - Online retailers need to drive customer traffic to their websites to generate incremental revenue streams as well as sales, according to research.
LONDON - Sales of ready meals are still on the rise in the UK, despite calls from celebrity chefs like Jamie Oliver to embrace home cooking and a supposed trend towards home cooked, organic food.
Transport for London has banned an Ann Summers ad campaign for the Rampant Rabbit vibrator from appearing on the Tube network. Although the campaign was passed by the Advertising Standards Authority, TfL said it believed the content, which features a mermaid and the line "wave after wave of pleasure",...
Channel 4 has temporarily dropped the next series of Celebrity Big Brother following the racism row involving Shilpa Shetty earlier this year, which resulted in The Carphone Warehouse pulling out of its sponsorship of the programme. As part of a creative rejig, which was announced at the Edinburgh Festival,...
Ian Wright, the BBC pundit and former Arsenal and England footballer, is the latest celebrity to appear in Fallon's ongoing campaign for Asda.
Arc UK has hired Tim Parkman and Charis Marr to join its client services team. Marr will head accounts including HBOS, Guinness and Argos, and joins after four years in Sydney working for The Campaign Palace and Leo Burnett. Parkman will lead the Fiat, Samsung and Nintendo accounts. He previously worked...
XBOX - BOXHEAD CREDITS Project: Boxhead Client: Monique Bernds, head of channel marketing, Xbox Brief: Demonstrate the benefits of the new Xbox Live Vision camera Creative agency: AKQA Writer: James Hilton Art director: James Hilton Media agency: Universal McCann Media planner: n/a Production...
The Red Brick Road has enlisted the tennis veterans Bjorn Borg and John McEnroe for its latest Tesco campaign. The ad, which sees the two sports stars in a race to complete their shopping, aims to promote the supermarket's "one in front" initiative to reduce queuing in stores by opening extra checkouts.
M&C Saatchi has been appointed by PC World to handle a £4 million advertising push for Philips, Advent and EI System computer products. The agency, which is the incumbent on the main PC World account, won the briefs after a pitch against undisclosed agencies.
MFI has signed as the sponsor of the ITV1 series Hell's Kitchen, which returns in the autumn. The deal includes broadcast and online sponsorship.
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