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Which brands do consumers want to be revived?

29 Aug 2007 | by Vox pop

Cadbury is bringing back the Wispa chocolate bar following a growing campaign on social networking websites, but which brand will be next to make a comeback? Here you can see a short video on which brands consumers miss and would like to see resurrected.

Brand Barometer - PC World benefits at Sony's expense

28 Aug 2007 | by Media Week

Latest simple ads from high-street computer store uses "cheap" Sony laptop offer to good effect.

How has the web changed magazine reading habits?

22 Aug 2007 | by Vox pop

Some consumer magazines were hit hard in the latest ABC circulation figures (January to June 2007). Titles in the major sectors, including mens, womens and music titles, suffered falls in circulation figures. Yet publishers claim their titles reach more and more people online. Here you can see a short...

Brand Barometer - Van Outen lifts Morrisons' brand image

21 Aug 2007 | by Media Week

However, successful celebrity-led ad campaign could be undermined by E.coli outbreak in Scotland

Should advertisers worry about ads on controversial social sites?

16 Aug 2007 | by Vox pop

Facebook added a blocking feature to its site last week following a series of advertisers withdrawing their ads because they were placed next to contentious content but do users connect the two?

Brand Barometer - Capital One gains credit from new ads

14 Aug 2007 | by Sundip Chahal

Company's ratings rise as latest advertising campaign focuses on its identity theft assistance policy.

Are ads too misleading?

08 Aug 2007 | by Vox pop

L'Oreal's Penelope Cruz ads for Telescopic Mascara, in which the actress wore false eyelashes, have put advertising in the firing line again over misleading claims, but what do the public think? Watch Brand Republic's latest vox pop video to find out.

Brand Barometer - McDonald's has new image on the menu

07 Aug 2007 | by Media Week

Big Mac maker sets the nation's barbecues free to roam in its summer TV advertising campaign.

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