LONDON - Overall adspend for the UK will rise by 3.3% this year, boosted by strong company profitability, according to research published by Omnicom's pooled media buying operation OPera.
LONDON - The Department for Environment, Food and Rural Affairs (Defra) and the Department for Transport (DfT) have consolidated their communications planning for the forthcoming 'Act on CO2' campaign into Mindshare.
LONDON - The Central Office of Information has consolidated the communications planning account for the 'Act on CO2' campaign into MindShare following a competitive pitch against PHD.
LONDON - NHS Direct has appointed Abbott Mead Vickers BBDO and PHD to handle its £2 million advertising and communications planning brief.
LONDON - Freeview has hired Mediaedge:cia to handle its media planning and buying account ahead of a substantial increase in marketing spend in the run-up to the digital switchover.
LONDON - Men's fashion retailer Burton has teamed up with men's gadget retailer BoysStuff.co.uk in a month-long promotion starting in September.
LONDON - Vodafone has appointed digital and direct agency dad to handle its direct-response offline business, following a pitch.
DUBAI - Till Hohmann, the former creative director of Jung von Matt in Stuttgart, has been appointed executive creative director of Memac Ogilvy Dubai.
LONDON - Visa has taken a step forward in the consolidation of its $400m (£200m) global media buying and planning business, by appointing marketing consultants EMM Group to oversee the review process.
LONDON - Mediaedge:cia has won the six-figure media planning and buying account for Freeview.
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