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Boots hands £45m brief to MediaCom

LONDON - Alliance Boots has axed Naked Communications from its £45m media account and reassigned ­strategic communications duties to WPP's MediaCom.

BBC in mobile deal with O2

LONDON - BBC Worldwide, the commercial arm of the BBC, has struck a deal that will give mobile operator O2’s 17.8 million customers access to themed BBC video clips, wallpapers and ringtones.

PHD Drum appoints Eaves as MD as founding partners leave

LONDON - PHD has appointed Mark Eaves as managing director of its branded content division Drum after the founding partners Laurence Munday and Simon George left.

DC Thomson eyes mobile potential for Dennis The Menace

LONDON - DC Thomson, the publisher of children's comics The Beano and The Dandy, is studying the possibility of delivering its cartoons to mobile phones.

Huntingford joins Virgin Radio board ahead of IPO

LONDON - Former Chrysalis chief executive Richard Huntingford has been appointed chairman of Virgin Radio Holdings as the company prepares for an initial public offering (IPO).

Discovery to nurse hangovers at Edinburgh TV festival

LONDON - Delegates attending this weekend's The Media Guardian Edinburgh International Television Festival will drink an average of 20 units of alcohol and party into the early morning, according to research from Discovery Networks UK.

CRR review decision expected by end of summer

LONDON - The Office of Fair Trading has agreed to consider a review of the contracts rights renewal mechanism that has governed ITV1’s advertising prices since 2004.

Channel 4+1 goes live

LONDON - Channel 4 is today launching its new repeats channel Channel 4+1 on digital platforms. The new channel will replace repeats channel Film 4+1 on Freeview and Virgin Media, but will take up a new slot on the Sky platform.

London Business School appoints Hytner as executive fellow

LONDON - Richard Hytner, deputy chairman of Saatchi & Saatchi Worldwide, has been appointed an executive fellow of London Business School and will be attached to the marketing faculty.

Bebo to promote Hallam Foe on online soap

LONDON - Buena Vista International has agreed a deal with Bebo to promote forthcoming British movie 'Hallam Foe' through the social networking site's online drama series, 'KateModern'.

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