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Orange 'val kilmer gold spot' by Mother London

Val Kilmer stars in this 'wild west' execution of the Orange Gold Spot series as Mr Dresden and Elliott modernise a Western by introducing texting and mobile phones into the plot.

Nectar to back repositioning with £7m campaign

LONDON - Nectar is relaunching next month with its biggest promotional spend since its creation five years ago. It intends to shed its image as a discount programme and reposition itself as a rewards scheme.

Eye Forum to tackle marketing and design

LONDON - Eye magazine, the graphics arts magazine published by Haymarket, is holding its Eye Forum No 2 - Marketing and Design at the RIBA, 66 Portland Place, London W1B 1AD on Tuesday September 4 2007.

Will a free men's magazine succeed?

Media Week recently reported that a free magazine aimed at 18 to 35-year-old men is to launch in September. Its content will include sport, entertainment, motoring, travel and news but is this what readers want? Here you can see a short video on what potential readers think about a free men's magazine...

Heat Radio drops spot ads with celeb format

Emap is set to revolutionise the way radio is sold by relaunching Heat Radio with a celebrity news format and with sponsorship, promotions and ad-funded programming in place of spot advertising.

Toshiba to review its £5m UK account

Toshiba is reviewing its £5m UK media planning and buying account, ahead of an expected £25m pan-European review later this year.

Soutar unveils details of new men's free ShortList

Former FHM editor Mike Soutar's new free men's magazine, codenamed Alpha One, is to be called ShortList and will hit the streets on Thursday 20 September, Media Week can reveal.

Google brand value soars in top 100 list

Google has seen a near 50% leap in its brand value over the past year, according to a league table of the top 100 global brands compiled by Business Week and brand consultancy Interbrand.

Setanta branches out with new online offering

Irish sports broadcaster Setanta Sports has launched a service called Setanta by Broadband.

Observer and VW team up on glossy

To mark the cinematic release of The Bourne Ultimatum, The Observer has hooked up with Volkswagen and its media agency MediaCom to produce a special 52-page film magazine for the Sunday newspaper's next issue.

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