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ScreenFX invites outdoor firms to pitch to sell sites

LONDON - ScreenFX, the digital mall advertiser, has invited other outdoor operators to pitch to sell its sites as it works to attract advertisers to what is predicted to become a portfolio of sites with an annual footfall of one billion.

Setanta branches out with new online offering

LONDON - Irish sports broadcaster Setanta Sports has launched a service called Setanta by Broadband.

Maestro Interactive to rebrand email marketing division

LONDON - Maestro Interactive is to rebrand its email marketing business to Database Group Interactive, following its merger with Database Group.

Estrella signs sponsorship deal with Spanish film festival

LONDON - Catalan beer brand Estrella Damm is sponsoring the London Spanish Film Festival, which takes place over a fortnight in September.

Heat Radio drops spot ads with celeb format

LONDON - Emap is set to revolutionise the way radio is sold by relaunching Heat Radio with a celebrity news format and with sponsorship, promotions and ad-funded programming in place of spot advertising.

Toshiba to review its £5m UK account

LONDON - Toshiba is reviewing its £5m UK media planning and buying account, ahead of an expected £25m pan-European review later this year.

Soutar unveils details of new men's free ShortList

LONDON - Former FHM editor Mike Soutar's new free men's magazine, codenamed Alpha One, is to be called ShortList and will hit the streets on Thursday 20 September, Media Week can reveal.

GCap looks at buying Emap radio stations

LONDON - GCap Media is among a handful of major radio groups considering Emap's radio assets following the latter's announcement it is considering break-up options.

Pay-TV brawl enters next round

LONDON - Virgin Media's bitter feud with Sky shows little sign of abating and could take its toll on both brands. By Nicola Clark

Budget hotels eye Olympic gain

LONDON - Low-cost hotels are fine-tuning their growth strategies to win a share of tourism revenue. Jemima Bokaie reports


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