Pay-TV brawl enters next round
31 Jul 2007 | by Nicola Clark
LONDON - Virgin Media's bitter feud with Sky shows little sign of abating and could take its toll on both brands. By Nicola Clark
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Sponsor the kids, inherit the stars
31 Jul 2007 | by Ed Kemp
The young athletes profiled here are some of Britain's brightest sporting talent - and sponsors are already signing them up. Marketing's Ed Kemp examines the benefits of identifying sports stars before they hit the big time
Budget hotels eye Olympic gain
31 Jul 2007 | by Jemima Bokaie
LONDON - Low-cost hotels are fine-tuning their growth strategies to win a share of tourism revenue. Jemima Bokaie reports
Schwarz takes centre stage
26 Jul 2007 | by Colin Grimshaw
LONDON - The award of the second digital multiplex to 4 Digital has thrust Channel 4's Nathalie Schwarz into the forefront of the latest initiative to advance the cause of commercial digital radio in the UK. Colin Grimshaw reports
Letters
26 Jul 2007 | by Staff
LONDON - Understanding consumer behaviour is the key to media success in the future
CUTTING OUT THE MIDDLE MAN
26 Jul 2007 | by John Tylee
LONDON - Hungry for more control, a growing number of advertisers are sidestepping their agencies in order to manage production themselves. 'Decoupling' is plainly a trend that cannot be ignored.
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