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Orange 'val kilmer gold spot' by Mother London

Val Kilmer stars in this 'wild west' execution of the Orange Gold Spot series as Mr Dresden and Elliott modernise a Western by introducing texting and mobile phones into the plot.

Will a free men's magazine succeed?

Media Week recently reported that a free magazine aimed at 18 to 35-year-old men is to launch in September. Its content will include sport, entertainment, motoring, travel and news but is this what readers want? Here you can see a short video on what potential readers think about a free men's magazine...

BBC competition scandal

In an ironic twist, following its criticism of the quality of commercial channels, the BBC found itself at the centre of the premium-rate telephone scandal. Here you can see a short video on what viewers think about TV quiz lines and whether their trust in the BBC has been shattered by the revelations.

BBC criticises commercial rivals

BBC director general Mark Thompson recently criticised the corporation's commercial rivals over declining standards in programme making. But what do viewers think? Here's a short video on what they think about the quality of programmes on commercial TV, compared with the BBC.

In a pessimistic Britain, which brands give people comfort?

Britain in 2007 is a pessimistic place to be, according to a national research project conducted by McCann Erickson and reported by Marketing. Gordon Brown has inherited an electorate from Tony Blair whose mood is confused and frequently angry. In the light of these findings, brands that offer stability...

How effective are adverts that use scare tactics?

An opt-in has been created for Barnardo's because of the content of its 'shock' internet ad, entitled the "F**k off story", which exclusively targets adults. Many adverts, such as those about drink driving, road safety and animal cruelty give no warning, instead using the shock element to get the message...


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