LONDON - InBev is reviewing its £20 million global Beck’s account less than a year after appointing the independent agency Ground Zero to the business.
After years of companies scratching their heads wondering what PR actually is, they are finally working out how to use it in a strategic way, but Alex Black discovers that this creates a new set of pressures.
‘Welcome to the flight. It looks a bit dreary, but it should be a fun day.'
I never intended to be on holiday at the time Gordon Brown finally became Prime Minister and as the Campbell diaries [ The Blair Years: Extracts from the Alastair Campbell Diaries ] were published, but now I am glad I was.
CIPR EXCELLENCE AWARDS - WINNER (NOT-FOR-PROFIT): The Royal British Legion organises the Poppy Appeal in the run-up to Remembrance Day on 11 November. This year they wanted to do something different...
Harry Potter versus Asda: silly spat or PR masterstroke? Is this writer alone in suspecting the latter?
TV ratings for Live Earth were dwarfed by the Concert for Diana. Lynne Franks wonders whether we're tired of ‘green' stars.
Four former managers from Expedia have founded a new travel website called Tvtrip.com.
Friction.tv has ended its relationship with Cohn & Wolfe UK after less than six months.
London-based PR group Huntsworth has posted a strong trading update in the same week it swooped for a US healthcare firm.
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