LONDON - Walkers is to roll out a nationwide promotional campaign featuring cricketer Monty Panesar to launch its Chilli & Lemon flavour crisp range, which will target the UK's Asian consumers.
LONDON - Baby Cow, the production company founded by Steve Coogan and Henry Normal, is to launch an online interactive sitcom, 'Where Are the Joneses', which allows viewers to choose the actions of the comedy's main characters.
LONDON - Philips Shavers has signed up as the official sponsor of BBC World's new global business series 'Formula for Success', in the channel's first tri-party agreement.
A green mindset is no longer the sole preserve of the affluent middle class. Exclusive research reveals environmental concerns are growing across the UK population.
LONDON - Environmental concerns are beginning to hit brands' bottom lines, with nearly one in three UK consumers refusing to buy from companies they feel act unethically. A survey into ethical consumption by Henley Centre HeadlightVision, unveiled exclusively in Marketing, found that 31% of consumers...
LONDON - Britain's biggest companies are not recognising the contribution of marketing in their financial reporting, according to research by the Institute of Practitioners in Advertising (IPA).
LONDON - BP has hired Chemistry Communications to roll out its 'Target neutral' campaign, which asks drivers to pay to offset the impact of their vehicles' CO2 emissions.
LONDON - The Software Bureau has chosen the Capscan product Matchcode Names, a database of 44m records, to enhance its data processing software Cygnus.
DUBAI - A 12-week road safety campaign is to roll out across Dubai in an effort to curb the number of deaths on the emirate's roads.
LONDON - The Number 118 118 plans to slash its TV adspend next year in a revamp of its promotional strategy.
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