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LONDON - BMW Group has handed 180 Amsterdam the multimillion-pound global communications account for its motorcycle division, BMW Motorrad.
LONDON - US car manufacturer Chrysler is launching a month-long marketing push for its Chrysler, Dodge and Jeep marques to coincide with the US July 4 Independence Day celebrations, offering two-for-one transatlantic flight deals.
LONDON - The £6bn merger of Saga and the AA, unveiled this morning, is expected to result in a winner-takes-all pitch for the combined media spend, worth in the region of £32.5m.
LONDON - Kia has recruited Simon Hetherington from Toyota as its first UK marketing director, together with Yaser Shabsogh from Ford in the role of sales director.
LONDON - Land Rover is promoting its Freelander 2 model with a direct campaign that 'predicts the future'.
LONDON - CACI has signed up Nissan to its eAppend email service, which the automotive firm will use to boost its CRM activities.
LONDON - Car marque Audi has appointed Peter Duffy from Barclays Bank as its head of marketing in the UK to replace Nigel Brotherton.
LONDON - Breakdown specialist Green Flag is launching a multimillion-pound campaign focusing on the speed of its recovery service.
LONDON - Land Rover has unveiled a second ad using Zara Phillips, Princess Anne's daughter and world champion event horse rider, which this time features her in action.
Understanding how we think is crucial for marketers, but for the uninitiated, it can be an enigma. Justin Gibbons of Work Research examines what the industry can learn from recent discoveries.
