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Rainey Kelly promotes Exon to CEO after Murphy departure

LONDON - Richard Exon has been promoted to the role of chief executive of Rainey Kelly Campbell Roalfe/Y&R following the decision by James Murphy to quit the agency for a start-up.

Charity DRTV competition calls for entries

LONDON - A contest to find the world's top non-profit fundraising DRTV ad is to take place at the International Fundraising Congress in the Netherlands in October.

Burson survey analyzes ‘youth-fluentials'

NEW YORK: American youths aged ten to 18 exert significant influence over the purchasing power of their peers and their parents, according to a new survey by Burson-Marsteller and Penn, Schoen and Berland.

RMG hires two business directors

LONDON - RMG Connect has hired two business directors, Dom Evans from Harrison Troughton Wunderman and Stuart Hodgkinson, formerly with Tequila\London.

McCann Erickson wins £10m Evening Standard account

LONDON - The Evening Standard has appointed McCann Erickson as its advertising agency following a five-way pitch.

Dell launches new outreach campaign

Dell launch of a line of colored notebooks this week was at least partially inspired by its customer forums at Ideastorm.com.

Unilever updates webisodes to include a fashion twist

NEW YORK: Capitalizing on its target consumers' fervor for Hollywood gossip and portion-controlled diets, Unilever has teamed its I Can't Believe It's Not Butter spray and Wish-Bone Salad Spritzers brands for a series of celebrity-studded weekly webisodes.

SideStep appoints Simmonds for business development

LONDON - Travel search firm SideStep has appointed Lastminute's Tim Simmonds as director of business development.

Xerox teams up with Wired to personalise magazine covers

LONDON - Xerox is producing 3,000 personalised and reader-generated covers for the current edition of US technology title Wired featuring subscribers' own photographs.

Anneka Rice signs for Flora pro.activ cholesterol campaign

LONDON - Flora is pushing its range of cholesterol-lowering products via a new integrated campaign encouraging people to get their cholesterol level checked.

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