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ITunes-sponsored festival partners with Xfm and Channel 4

28 Jun 2007 | by Daniel Farey-Jones

LONDON - An Apple iTunes-sponsored month-long series of free gigs at London's ICA, featuring artists ranging from Sir Paul McCartney to Crowded House, is to be covered by Channel 4 and GCap Media radio stations, including Xfm.

Mobile advertising agency launches search division

28 Jun 2007 | by Jacquie Bowser

LONDON - Mobile advertising agency 4th Screen Advertising has launched a mobile search division to drive targeted traffic to its client Wap sites.

Research International poaches Publicis strategy chief

28 Jun 2007 | by Maria Esposito

LONDON - Research International has poached Publicis chief strategy officer Paul Edwards to become its chairman in the UK.

Feel recruits volunteers through press campaign

28 Jun 2007 | by Nikki Sandison

LONDON - Feel, the ethical marketing specialist, has produced a series of direct response press ads for the Community Channel to promote the emotional benefits of volunteering.

Abacus appoints Hitt as managing director

28 Jun 2007 | by Darren Davidson

LONDON - Abacus has appointed Ian Hitt, previously sales director at Identex, as managing director of its UK office.

W&K lands £100m Visa football task

28 Jun 2007 | by Noel Bussey

LONDON - Following a nine-month pitch process Wieden & Kennedy has been appointed to handle the £100 million global advertising duties for Visa’s Fifa World Cup sponsorship.

Lastminute.com appoints Manning Gottlieb OMD

28 Jun 2007 | by Isabella Piasecka

LONDON - Manning Gottlieb OMD is poised to take over the £4m UK media account for Lastminute.com from Smarter Communications as the website looks to consolidate its agency relationships across Europe.

Chrysler and Dodge to run July 4 test-drive promotion

28 Jun 2007 | by Alex Donohue

LONDON - US car manufacturer Chrysler is launching a month-long marketing push for its Chrysler, Dodge and Jeep marques to coincide with the US July 4 Independence Day celebrations, offering two-for-one transatlantic flight deals.

PPA to launch Magazine Week in September

28 Jun 2007 | by Liz Ruskin

LONDON - The Periodical Publishers Association has launched the first-ever "Magazine Week" in a bid to increase consumer interest in magazines.

BBC Worldwide reports record profits

28 Jun 2007 | by Sarah Crawley-Boevey

LONDON - BBC Worldwide has announced record profits for the 12 months to 31 March, with a pre-tax rise of 24% to £111.1m, which includes a 5% rise in international sales to 46%.

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