Suzuki to launch aggressive drive for Middle East market
26 Apr 2007 | by Steven Wrelton
DUBAI - Japanese auto giant Suzuki Motors is set to launch an aggressive six-month marketing campaign in the Middle East.
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Royal Mail offers digital mailers through Sony partnership
30 Apr 2007 | by Daniel Farey-Jones
LONDON - Royal Mail and Sony have established a partnership offering advertisers the ability to post personalised CD-rom brochures to prospective clients and track their responses.
Honda appoints internally for head of car marketing
25 Apr 2007 | by Joanne Payne
LONDON - Honda has confirmed that it has appointed Tom Gardner to head up its car marketing department to replace the departing Jeff Dodds.
What's holding back British brands?
24 Apr 2007 | by Jane Simms
Britain's biggest brands are growing at a slower pace than their rivals from around the world. Where are we going wrong?
Arnold/Nitro scoop £80m global Volvo account
23 Apr 2007 | by Darren Davidson
LONDON - Volvo has handed its £80m global advertising account to Arnold Boston and London independent Nitro, following a five-month review.
F1 phenomenon Hamilton eyes £10m in brand ties
18 Apr 2007 | by Ed Kemp
LONDON - Lewis Hamilton, the Vodafone McLaren Mercedes Formula 1 driver, could earn up to £10m from personal brand endorsements if his early form continues, according to industry experts.
Goodby beats four to win Hyundai creative account
18 Apr 2007 | by Staff
SAN FRANCISCO - Hyundai Motor America has appointed Omnicom-owned Goodby, Silverstein & Partners to handle its $600m (£299m) US creative account after a two-month review.
Ethnic Britain
17 Apr 2007 | by David Tiltman
LONDON - Marketers are not doing enough to take advantage of the opportunities provided by growing non-white communities.
Clients experiment with in-house ad agencies
17 Apr 2007 | by James Quilter
In-house agencies give firms tighter rein on their ads, but lose the check of external perspective.
PR agencies line up for GM's Gulf account
16 Apr 2007 | by Richard Abbott
DUBAI - General Motors is expected to name a new PR agency for the Middle East within the next four weeks, after ending its three-year tie-up with Hill & Knowlton.
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