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The newspaper war on the streets of London is hotting up in a way that could reverberate far beyond the paper-strewn thoroughfares of the capital.
If proof were needed of London's claim to be the world's leading international financial centre, it comes with the bid for ABN Amro from Barclays, and the prospect of a rival offer from a consortium consisting of Royal Bank of Scotland, Santander of Spain and Belgium's Fortis.
A Labour-supporting hack was moaning to me the other day about the easy ride David Cameron has been getting in the media, conveniently forgetting that Tony Blair was treated like a saint for most of his early years as Labour leader.
Long-range weather forecasts predict endless blazing sunshine, bringing with it a deluge of diverse opportunities for PROs.
Once again PRWeek's Top 150 PR Consultancies table - published last week - has prompted interesting debate within the industry.
Google's acquisition of DoubleClick is probably its most significant to date. The search giant's failure to persuade the marketing community to adopt its display advertising products had put it behind both Microsoft and Yahoo! in terms of integrating search and display, and was beginning to cause concern...
Those looking for blood, or at least a decent verbal punch-up, when the global marketing heads of Unilever and Procter & Gamble went toe-to-toe at the Venice Media Festival, were, of course, disappointed.
The probiotic yoghurt drink has suffered from a staid image as its competition has proliferated, writes Gemma Charles.
There is a fine line separating too many brands from too few. If companies are lazy with the brand shears they end up with the marketing confusion and poor economies of brand exemplified by General Motors and its overgrown brand architecture. In contrast, if firms are too conservative with brand creation...
The new PlayStation campaign is either highly engaging genius or highly irrelevant indulgence. That's not just my opinion; while making an impression toward the bottom of this week's Adwatch table, the results show it has either missed or mystified 68% of the population.
