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Royal Mail offers digital mailers through Sony partnership

LONDON - Royal Mail and Sony have established a partnership offering advertisers the ability to post personalised CD-rom brochures to prospective clients and track their responses.

Google's Moritz fourth in internet rich list but gaming dominates

LONDON - Internet magnate and Google board director Michael Moritz, has been ranked number four in The Sunday Times rich list for the online sector, with the top 20 dominated by the online gaming industry.

Eastman returns to London as Suh takes over as CEO

LONDON - David Eastman, chief executive of Agency.com, has left the post to head the network's international expansion plans while Chan Suh, the agency's chairman and co-founder, will step into the chief executive role on an interim basis.

VisitScotland appoints four to below-the-line business

LONDON - VisitScotland has appointed The Union, Frame, Blue Chip and Equator to handle its £1m UK and Ireland direct, sales promotion and digital spend.

Cello invests £150,000 in online market research firm

LONDON - Cello, the market research and consulting company, has bought a 21% stake in UK-based online market research firm Nqual.

Digital research puts real-time information centre stage

Organisations need to recognise the value of online research as a driver for business transformation if they are to effectively leverage multi-channel strategies, writes Chris Russell, director at eDigitalResearch.

GCap Media's theJazz set to launch record label

GCap Media's jazz radio station, theJazz, will launch its own record label this spring, after signing a deal with Universal Classics and Jazz.

Yahoo! compensates for DoubleClick miss with $680m Right Media buy

LONDON - Yahoo! pays $680m for the rest of the internet advertising company Right Media, which it bought a 20% stake in last year, following rival Google's £1.5bn move to buy DoubleClick.

Comment UK and Blackjack team up for WiFi campaign

LONDON - Live action communications agency Comment UK and field marketing agency Blackjack are running a campaign in the City of London next week for the WiFi network The Cloud.

Conde Nast bolsters interactive team with new appointments

LONDON - Conde Nast has hired a new executive editor and an advertising director for its interactive division.

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