Fallon loses $600m CitiBank business
06 Apr 2007
CitiBank has moved its $600 million global corporate branding account out of Fallon and into its sister network Publicis.
Although clever ideas and innovative creative are obviously a good thing for the industry, it seems to us that agencies sometimes need reminding who is most important - the consumer.
CitiBank has moved its $600 million global corporate branding account out of Fallon and into its sister network Publicis.
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