LONDON - Google's $3.1bn acquisition of digital marketing company DoubleClick has raised concerns that the internet giant will gain an unfair monopoly of the burgeoning online advertising market.
LONDON - Maestro, MasterCard's debit brand, is to be the first advertiser to feature on London's tube barriers as part of a press and outdoor campaign that highlights its ‘war on cash'.
LONDON - ITV1 Saturday night talent show 'X Factor' has been exonerated by premium-rate phoneline regulator Icstis, over an interactive votes irregularity in February, escaping a fine of up to £250,000.
PRWeek's featured blog is selected by members of the PRWeek editorial team. They are chosen on how well they reflect current issues, events, news or conflict from within the PR industry. The current featured blog is ...The World's Leading...
LONDON - SBGFinex has rebranded itself as Digital and Direct Communications, Dad, following the company's recent completion of a management buyout from Media Square.
LONDON - Flora, sponsor of the London Marathon, is rolling out a campaign this weekend to emphasise the good running can do for your heart, alongside a viral thank you campaign that will show runners returning, or trying to return, to work on Monday morning.
LONDON - Health charity Asthma UK is to launch a free text message alert service to warn sufferers on high pollen count days, during the hay fever season, when there is increased risk of having an attack.
PRWeek profiles three up and coming agencies that could soon be snapping at the heels of the bigger players.
LONDON - ITV has only broken the rules imposed by Contract Rights Renewal once in the past 12 months, according to the CRR adjudicator's record on formal disputes, published today.
LONDON – Sir Martin Sorrell, the WPP Group chief executive, said today that Google was a short-term friend and a long-term enemy, referring to its proposed $3.1bn acquisition of online ad network DoubleClick.
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