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FEATURED BLOG - Bitemarks

02 Apr 2007

PRWeek's featured blog is selected by members of the PRWeek editorial team. They are chosen on how well they reflect current issues, events, news or conflict from within the PR industry. The current featured blog is Bite PR's Bitemarks .

Thelondonpaper wins Wharf deal

02 Apr 2007 | by Media Week

LONDON - Thelondonpaper has beaten rival free London Lite to an exclusive afternoon distribution deal at Canary Wharf, starting this week.

ITV signs £250m six year deal with ITN for news content

02 Apr 2007 | by Mark Banham

LONDON - ITN has announced a new six-year contract worth more than £250m, for the production of ITV News until the end of 2012, but has said it will lead to a round of job cuts.

Carat wins $600m global Philips media account

02 Apr 2007 | by Mark Banham

LONDON - Philips has retained Carat for its $600m (£303m) global media planning and buying account in a final battle against WPP Group agency Mediaedge:cia.

General public to star in £4m Tetley ad campaign

02 Apr 2007 | by Jacquie Bowser

LONDON - Tetley has launched a £4m national TV advertising campaign, using the general public as stars of the ads, to promote the tea's popularity among a diverse nation.

Iris broadens Asia-Pacific footprint

02 Apr 2007 | by Staff

SINGAPORE - Iris Worldwide, the UK-headquartered integrated agency that launched in Asia just over a year ago, has opened new offices in Delhi and Sydney, according to Media Asia.

Girls Aloud ink promotional deal with Sunsilk

02 Apr 2007 | by Joanne Payne

LONDON - Unilever haircare brand Sunsilk has signed a multimillion-pound deal with pop band Girls Aloud for a campaign due to launch in May.

Outbound telemarketing volume drops for first time

02 Apr 2007 | by Daniel Farey-Jones

LONDON - The amount of outbound calls made by UK call centres has dropped for the first year on record, according to a report by industry analyst ContactBabel.

Improving PR's performance in integrated campaigns

02 Apr 2007 | by Nick Porter

Many integrated campaigns employ PR but some do not use its full potential because of a lack of sensitivity to its peculiarities and the way the media should be handled, writes Nick Porter, a director of Iris PR.

Thelondonpaper secures exclusive distribution in Canary Wharf

02 Apr 2007 | by Jacquie Bowser

LONDON - News International's Thelondonpaper has won exclusive distribution rights in Canary Wharf, giving it an important advantage in the battle for readers against its Associated Newspapers rival, London Lite.

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