News Analysis: Pairing up for life
28 Mar 2007
The high street's biggest travel operators are merging to revitalise a stagnant market. Jemima Bokaie reports.
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LONDON - The Advertising Standards Authority has upheld 32 complaints about posters for Tourism Australia and Qantas Airlines that featured the phrase 'So where the bloody hell are you?' and ordered the posters to be taken down.
The high street's biggest travel operators are merging to revitalise a stagnant market. Jemima Bokaie reports.
The Department for Transport has appointed Capitalize as the sponsorship and sports marketing services agency for its 'Think!' road safety campaign until 2010. The agency won the business following a three-way pitch.
EasyJet is considering entering the mainstream holiday market by selling package holidays online. The service would allow customers to book car hire, transfers and hotel rooms on its website. - - The Sunday Times
The high street's biggest travel operators are merging to revitalise a stagnant market. Jemima Bokaie reports.
LONDON - The Welsh Assembly Government has appointed Designate Communications to handle its online creative account.
David Clements, the former head of planning at Mustoes, has joined McCann Erickson as a planning director. He will work on the agency's MasterCard and American Airlines accounts.
Conde Nast's premium travel title, Conde Nast Traveller, will increase its frequency from 12 to 14 issues this year, with the release of two special collector's "bookazine" issues to mark the tenth anniversary of the magazine.
ONE TO LOOK OUT FOR - PERSIL - SMALL MIGHTY CREDITS Project: Persil Small Mighty Client: James Frost, European brand director, Unilever Brief: Launch Persil Small Mighty across Europe during 2007, heralding a new innovation for the laundry category Creative agency: Bartle Bogle Hegarty London...
LONDON - Transport for London has overhauled its website, set to go live at the end of March, in an attempt to position it as a passenger's first port of call.