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NEW YORK - Sears, the fourth largest retailer in the US, is calling a review of its $780m media buying and planning business.
ONE TO LOOK OUT FOR - PLAYSTATION 3 - THIS IS LIVING CREDITS Project: This is living Clients: Darren Carter, vice-president brand marketing, Sony Computer Entertainment Europe; Alan Duncan, marketing director, Sony Computer Entertainment UK Brief: Excite the public about PlayStation 3 and position...
Philips is partnering with upmarket jewellery and accessories brand Swarovski for a range targeting women.
Discount designer clothes chain McArthurGlen is launching a spring advertising campaign.
LONDON - Outdoor clothing and footwear company Berghaus has appointed Palmer Hargreaves Wallis Tomlinson to create a brand identity for a new range of clothing.
LONDON - Northern & Shell, the publishing house owned by Richard Desmond, has closed its shopping title Happy with the loss of up to 20 jobs.
LONDON - IPC's mass market fashion weekly Look is on course to meet its first year circulation target of 250,000 copies after seven issues on the newsstands.
LONDON - Next will spend £10m on a new advertising campaign, introduce a new logo and undertake a store refurbishment as part of an overhaul of the brand designed to reverse the falling like-for-like sales of the past two years.
Pretty Polly is looking for an agency to handle its above-the-line account, with Isobel, Hurrell and Dawson, and the PR specialist Exposure competing for the business.
Radley, the fashion accessories company, has appointed DDB London as its creative agency after a competitive pitch against a number of undisclosed agencies. Its advertising campaign will break shortly.
