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LONDON - Lightspeed Research, the WPP market research company, has acquired US specialist survey consultancy firm, Foresight International, for an undisclosed sum.
LONDON - Enfield council has revealed a quirky advertising campaign that features a group of queuing penguins, designed to persuade residents to switch to paying their council tax bill by direct debit.
LONDON - Fashion retailer TK Maxx is faced with a customer relations crisis after admitting hackers have stolen the details of 45m credit and debit cards used by its shoppers from its headquarters.
Admiral Insurance, the parent of the Elephant.co.uk, Diamond, Confused.com and Admiral insurance brands, is reviewing its £7 million media planning and buying account.
LONDON - The credit card company MBNA is looking to draw up a roster of digital agencies as it looks to overhaul its UK customer acquisition strategy.
Online advertising spend has broken the £2 billion mark, with the sector securing 11.4 per cent of advertising revenue in the UK last year.
Rank Rank Agency/ Total Total Net Wins this last Last three wins billings billings billings week week gained lost gained (pounds m) (pounds m) (pounds m) CREATIVE AGENCIES 1...
Associated Newspapers has reported a 10 per cent rise in ad revenues for the five months to February. The increase, revealed in a trading update from Associated's parent, Daily Mail & General Trust, was driven by a large increase in digital ad revenues. Newspaper display ad revenues rose by 4 per cent.
GCap Media has forecast that its revenues declined by 9 per cent in the year to 31 March. However, in a trading update, the owner of Capital Radio said its ad revenue performance has "improved steadily".
Emap has reported a 2 per cent decline in revenues for the 2006/7 financial year. Emap also said it is considering a sale of its three radio stations in Ireland.
