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Momentum backs digital team with two senior appointments

LONDON - Integrated agency Momentum has brought in two senior digital execs, Mat Kiddie as digital director and Paul Harrison as digital creative director.

National Autistic Society asks Cascaid to revamp its communications

LONDON - The National Autistic Society has hired direct marketing agency Cascaid to review its communication methods, in the hope of engaging with the public to boost donations.

Play.com links with Express by Holiday Inn for discount deal

LONDON - Partnership marketing agency Cocktail Marketing has created a partnership promotion between Play.com and Express by Holiday Inn, part of hotel group InterContinental.

Channel 4 News improves functionality on revamped site

LONDON - Channel 4 News's website has undergone a redesign through digital agency Syzygy that has improved its functionality and upped the quota of features such as blogs and podcasts.

Five suspends phone-ins to restore trust in premium-rate services

LONDON - Five has suspended all premium rate phone line programming after learning of five occasions when winning callers were 'invented' on its Endemol UK-produced quiz show 'Brainteaser'.

RAC to sponsor Porsche Carrera Cup racing series

LONDON - Motoring organisation RAC is to sponsor the Porsche Carrera Cup GB for the next two years, in a deal designed to boost its motorsports profile.

News Corp challenges YouTube with MySpace video deal

LONDON - News Corporation is in talks with various media companies about creating a fully licensed video distribution network for MySpace in its biggest move yet to take on Google's YouTube.

Sony opens imaginary hotel for PS3 launch

LONDON - Sony will tomorrow unveil the start of a unique campaign for the launch of PlayStation3 in the UK. Set inside a mysterious hotel, it features more than 40 pieces of creative content inviting the audience into a strange world, home to the likes of characters called Bubba and Plato.

EasyJet uses viral drive to promote online hotel service

LONDON - EasyJet is rolling out a ninja-themed viral campaign featuring an interactive game to raise awareness of its EasyJetHotels.com service.

Emirates to advertise on Concorde roundabout

LONDON - International airline Emirates has secured the rights to the famous Concorde roundabout advertising site at Heathrow airport - one of the most widely seen in the country - held by British Airways for the past 16-years.

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