to remove filtersSmarts seeks to create populist buzz with election campaign
23 Mar 2007 | by Charlie McCathie
LONDON - IAS Smarts has created a major advertising and DM campaign for VoteScotland, in an attempt to persuade more people to get out and vote.
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Sony promotes PlayStation 3 with digital magazine
23 Mar 2007 | by Robin Parker
LONDON - Sony is promoting the launch of its PlayStation 3 console by sending a bespoke digital magazine to more than 1 million of its target consumers.
Visa voted most trustworthy brand by Reader's Digest
23 Mar 2007 | by Jacquie Bowser
LONDON - Visa has been selected as 'the most trusted payment card brand' for the fifth year running, according to research conducted by Reader's Digest magazine.
WPP acquires 40% stake in iconmobile
23 Mar 2007 | by Alex Donohue
LONDON - WPP has acquired a 40% stake in international mobile marketing company iconmobile for an undisclosed sum.
RMG Connect hires creative from Saatchi & Saatchi
23 Mar 2007 | by Daniel Farey-Jones
LONDON - RMG Connect London has hired Saatchi & Saatchi's senior copywriter Dan Cole as one of four creative business partners.
Coca-Cola's ethics put to the test in European-wide study
23 Mar 2007 | by Alex Donohue
LONDON - Coca-Cola's performance as an ethically conscious global brand has come under scrutiny in a 15 nation, European-wide study into the soft drinks giant's involvement in social causes and environmental responsibility.
Carlson Marketing appoints new creative director
23 Mar 2007 | by Jacquie Bowser
LONDON - Mark Attrill, a former EHS Brann and DMP creative director, has been appointed creative director at Carlson Marketing.
Apple TV set to make UK debut
23 Mar 2007 | by Joanne Payne
LONDON - Apple TV is coming to the UK and Ireland, allowing iTunes content downloaded from a Mac or PC to be viewed on a domestic widescreen TV set.
International print media enhances brand communication
23 Mar 2007 | by Jacquie Bowser
LONDON - Advertisers should opt for international print titles to build brand awareness, according to research released by the World Press Group.
Bollore to increase Havas stake to 31%
23 Mar 2007 | by Staff
LONDON - French magnate Vincent Bollore is to increase his stake in marketing services group Havas, of which he is chairman, to 31%.
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