to remove filtersSimple TV campaign revives 80s skincare theme
02 Mar 2007 | by Melanie Godsell
LONDON - Skincare brand Simple is launching on 2 March the first TV campaign to promote its Regeneration Plus Anti-Ageing range.
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Woolworths' appoints MIG to digitise print catalogue
02 Mar 2007 | by Alex Donohue
LONDON - Woolworths' has appointed Marketing Interactive Group to produce a digital interactive version of the Big Red Book, the high street retailer's print catalogue.
Green & Black's launches Easter campaign
02 Mar 2007 | by Joanna Bowery
LONDON - Organic chocolate brand Green & Black's is shifting away from its focus on dark chocolate in a new Easter press advertising campaign.
Home shopping group Otto launches new brand
02 Mar 2007 | by Jacquie Bowser
LONDON - Otto UK is launching a new catalogue and online womenswear home shopping service, branded Montage, targeting busy women wanting to make time for fashion.
MTV loses UK & Ireland managing director Bakker
02 Mar 2007 | by Daniel Farey-Jones
LONDON - Michiel Bakker, managing director of MTV Networks UK & Ireland, is leaving the broadcaster, which has no successor lined up to replace him.
TNS to launch service for Sky TV New Zealand
02 Mar 2007 | by Alex Donohue
LONDON - Sky Television has linked up with TNS and NDS, the interactive TV company, to develop and launch an audience measurement service for the New Zealand market.
CNN Mobile signs Lexus Hybrid as relaunch advertiser
02 Mar 2007 | by Jacquie Bowser
LONDON - CNN's mobile news service is relaunching this week and Lexus Hybrid has signed up for a month as the solus advertiser.
Redwood to publish Virgin Media magazine
02 Mar 2007 | by Robin Parker
LONDON - Virgin Media is planning a magazine for its 3.3m digital subscribers and has appointed Redwood Publishing to manage its publishing strategy.
Nescafe plans radio 'soap opera' campaign
02 Mar 2007 | by Jemima Bokaie
LONDON - Nescafe's latest ad campaign for its Nescafe Original brand takes the form of a traditional radio soap opera following the lives of three characters from a Northern town.
Elizabeth Arden launches Danielle Steele fragrance
02 Mar 2007 | by Melanie Godsell
LONDON - Elizabeth Arden has launched a new celebrity fragrance, Danielle by Danielle Steele, and is supporting the brand with a press and online campaign breaking this month.
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