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Direct mail volumes drop 2.1% in 2006

13 Mar 2007 | by Daniel Farey-Jones

LONDON - The volume of direct mail sent last year declined by 2.1% to 5.03bn items, according to Royal Mail.

Xfm drivetime slot up for grabs as Bacon departs

13 Mar 2007 | by Daniel Farey-Jones

LONDON - Xfm's drivetime host Richard Bacon is to leave the station at the end of the month.

Are brand planners scuppering your fundraising campaign?

13 Mar 2007 | by Tod Norman

Failing to keep aware of the needs of the most important cog in the fundraising machine can lead to damage to the brand, warns Tod Norman, partner at Watson Phillips Norman.

Saatchi & Saatchi Design appoints Gilligan as creative director

13 Mar 2007 | by Joanne Payne

LONDON - Saatchi & Saatchi Design has appointed freelance design director David Gilligan as executive creative director.

Starbucks to launch record label

13 Mar 2007 | by Joanne Payne

LONDON - Starbucks is to launch its own record label, Starbucks Records, and top names in music are already being linked to the venture, possibly including former Beatle, Paul McCartney.

Warner Breaks offers discounts to mums

13 Mar 2007 | by Joe Lepper

LONDON - Warner Breaks is launching a Mother's Day digital marketing campaign, offering an £80 discount for stays at its hotels and resorts.

Viacom opens $1bn legal battle against Google and YouTube

13 Mar 2007 | by Joe Lepper

LONDON - Viacom is suing Google and its content sharing site YouTube for over $1bn (£517m), claiming the search engine firm has committed 'massive copyright infringement'.

Staples shortlists three for $130m global media account

13 Mar 2007 | by Staff

NEW YORK - Staples, the US-based office products retailer, has shortlisted incumbent agencies ZenithOptimedia, MediaCom and Universal McCann to compete for its $130m (£67m) global media planning and buying account.

Sports Impact on Yorks tourist brief

13 Mar 2007

Yorkshire South Tourism has brought in London-based Sports Impact as its first retained agency.

ITV ditches Play gaming channel

13 Mar 2007 | by Nicola Clark

LONDON - ITV is to axe its dedicated gaming channel, ITV Play, following a spate of negative publicity criticising ‘rip-off' phone-in TV competitions.

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