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AMSTERDAM - Euro RSCG 4D, digital advertising agency, has won the international pitch for Leffe, one of Belgium's oldest abbey beers.
LONDON - The Daily Telegraph and Costa Coffee stores are joining forces to distribute a series of free limited edition Jane Austen novels to celebrate the work of the 19th century author.
LONDON - The Prince of Wales has attacked McDonald's for its perceived negative impact on healthy lifestyles, claiming that banning the fast food giant holds the key to improving people's diets.
LONDON - Michael Grade, the new executive chairman of ITV, has attacked government plans to ban junk food advertising during programmes that appeal to children under the age of 16.
Frozen-pizza brand Chicago Town is launching a TV ad campaign comparing its pizzas with similar offerings from rivals Pizza Hut and Domino's.
Chupa Chups is positioning itself as a smoking-cessation aid to coincide with the UK ban on smoking in public enclosed spaces, which comes into force in July.
Coca-Cola is offering its female consumers the opportunity to create their own 'Diet Coke Break' with its biggest on-pack promotion.
Strongbow is attempting to break into the over-ice cider market created by Magners with the introduction of a Gold variant.
Magnum is tapping into consumers' desire to know the provenance of their food with the launch of two premium products, Ecuador Dark and Colombia Aroma, under the Magnum Origins brand.
Weight Watchers is launching mini-muffin packs containing a mix of chocolate chip and double chocolate chip muffins.
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