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Chinese marque on hunt for £50m launch agency

LONDON - Chinese government-owned car brand Landwind is seeking an agency to handle its £50m pan-European launch this summer.

Goodby Silverstein drops out of $150m global Volvo pitch

SAN FRANCISCO - Goodby Silverstein & Partners, the Omnicom-owned last-minute contender for the $150m (£75m) Volvo global creative pitch, has dropped out of the running and is believed to be pursuing another automotive account.

Honda shakes up F1 sponsorship with green awareness

LONDON - Honda F1 Racing has upped its green credentials by dropping on-car sponsors in favour of a campaign to raise awareness of environmental issues in an initiative organised by pop impresario Simon Fuller.

Hyundai reviews £300m US advertising account

LOS ANGELES - Hyundai has placed its £300m US advertising account in review after dropping its current agency, independent shop The Richards Group.

DLKW beats Lowe London to retain £5.5m DVLA business

LONDON - The COI has retained DLKW on its £5.5m DVLA business following a two-way shoot-out against Lowe London.

Mercedes poised to appoint BBDO in UK

LONDON - Shop is bracing itself for the loss of its largest account, as Mercedes-Benz plots a move to align its advertising globally into the BBDO network.

Hunton to head up Land Rover account at RKCR

LONDON - Chris Hunton is joining Rainey Kelly Campbell Roalfe/Y&R as the global business director on Land Rover.

Proximity creates family board game for VW people carrier

LONDON - Proximity London has created a direct mail campaign to support the launch of the new Volkswagen Touran.

The new marketing metric: Net Promoter Score

Asking consumers whether they are happy to recommend a brand to others can provide an accurate prognosis of growth.

Santander F1 tie seals Abbey fate

LONDON - Banco Santander's plan to drop the Abbey brand name has moved a step closer after it agreed a £6m deal to be title sponsor of the British Grand Prix.

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