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New media powers MySpace model's bid for music stardom

LONDON - Tila Tequila, the model who found global fame on MySpace, is releasing her debut single as a digital-only track, backed by an Endemol-produced video made specifically for mobile phones.

P&W designs new Tesco range of cosmetic products

LONDON - Pemberton and Whitefoord, design consultancy, has created the look for the new Tesco Finest modern fragrances range, rolling out across UK stores this month.

First they came for the HFSS ads ..

Ofcom's final confirmation that, after extensive consultation, it was doing exactly what it had always planned to do on the restrictions on advertising food high in fat, salt or sugar (HFSS) produced barely a peep from adland.

Playtex develops first range of bras in half sizes

LONDON - Lingerie brand Playtex is launching the first bra range in the UK to offer cups in half sizes.

InBev hands global Leffe digital account to Euro RSCG 4D Amsterdam

LONDON - InBev has hired Euro RSCG 4D Amsterdam to handle its international digital account, following a competitive pitch, ahead of a major online marketing campaign this May.

Vision Express shortlists two agencies for £7m account

LONDON - Optician Vision Express has confirmed that Publicis and Miles Calcraft Briginshaw Duffy are the final two agencies pitching in the race to secure its £7m creative account.

How to create a healthy household medicine

How to make high street medicine pack an emotional punch - who will be the winners and losers in the consumer healthcare battle for hearts and minds, asks David Gray, co-founder of Creative Leap.

Three to vie for £33.5m Jameson account

Pernod Ricard has shortlisted three agencies for the global whisky pitch

SCA picks Broadsystem to combine data and sampling task

LONDON - SCA Hygiene Products in the UK has appointed Broadsystem to host, manage and enhance its database to support all direct marketing activity for its incontinence brand Tena.

Vizeum wins Align Technologies media account

LONDON - Vizeum has taken the media planning and buying account for US orthodontics firm Align Technology after a final showdown with Media Planning Group.

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