The Top 30 ad agencies 2007
23 Feb 2007
The top 30 agencies by 2007 billings, using figures from Nielsen Media Research.
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Campaign's weekly ranking of the most successful new-business agencies
The top 30 agencies by 2007 billings, using figures from Nielsen Media Research.
Agencies whose reputation was built on big, populist campaigns, found the pain barrier hard to overcome. None more so than JWT, which last year continued the cathartic process of transformation from an operation that seemed old-fashioned into something modern and relevant.
The impact of digital was felt no less in the media world, with agencies restructuring to adapt to the needs of clients and, in many cases, in reaction to changing structures at media owners as TV companies and newspapers embraced digital.
Campaign's weekly assessment of who's hot in new business
Campaign's weekly assessment of who's hot in new business
Investment in advertising by the UK's top 100 advertisers recovered in the second half of 2006, after a dreadful start.
Campaign's weekly ranking of the UK's most successful pitching agencies