to remove filtersTNS Media Intelligence acquires US-based Cymfony
26 Feb 2007 | by Alex Donohue
LONDON - TNS Media Intelligence has acquired US marketing analytics company Cymfony, which specialises in tracking traditional and social media, for an undisclosed sum.
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Carbon offsetting is not enough
26 Feb 2007 | by Ed Kemp
To be seen as more than tokenistically green, brands must take active steps to reduce CO2 emissions.
Discovery Foods in £2m revamp as it prepares for new launch
26 Feb 2007 | by Maria Esposito
LONDON - Mexican food brand Discovery Foods is spending £2m to revamp its identity and packaging in the run-up to new product launches this summer.
Trade secretary orders Ofcom to probe Sky's ITV share deal
26 Feb 2007 | by Mark Banham
LONDON - Alistair Darling, secretary of state for trade and industry, has asked Ofcom to investigate BSkyB's purchase of 17.9% of ITV stock in November last year, and its relevance to the influence Sky could exert on the terrestrial network as its largest shareholder.
Three to vie for £33.5m Jameson account
26 Feb 2007 | by Kunal Dutta
Pernod Ricard has shortlisted three agencies for the global whisky pitch
NME.com preview Arcade Fire album ahead of UK release
26 Feb 2007 | by Alex Donohue
LONDON - The NME.com is to preview the forthcoming sophomore album from critically acclaimed Canadian art rockers Arcade Fire on the website a week prior to its UK release.
TMN Media launches new lead generation site
26 Feb 2007 | by Daniel Farey-Jones
LONDON - TMN Media has launched a new lead generation website, plum-offers.com, which incentivises consumers with high value offers to register their personal data.
Pearson profits up to £592m as FT ad revenue increases
26 Feb 2007 | by Alex Donohue
LONDON - Pearson has reported record full-year operating profits up by 17% to £592m, with its national newspaper the Financial Times producing a significant rise in ad revenues.
Marketing relaunches website
26 Feb 2007 | by Bill Britt
LONDON - Welcome to Marketing magazine's new bespoke website within the relaunched portal, Brand Republic.
Sony enlists DJs, directors for VAIO social networking community
26 Feb 2007 | by Gareth Jones
LONDON - Sony is making its first foray into social networking with the launch of an online community allowing music and film fans to interact with its VAIO range of laptops.
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