LONDON - Coca-Cola is offering its female consumers the opportunity to create their own Diet Coke Break with its biggest on-pack promotion to date.
LONDON - New research has found women's weekly magazines are much closer to the retail experience than monthlies and advertisers must adapt to this shift in the market to increase effectiveness.
LONDON - Emap Advertising has appointed Bruce Daisley to the role of digital sales director, replacing Jason Trout who left the position in November to take the role of magazine sales director at the publisher.
LONDON - Online sports games company Silentmanager has agreed a deal to create an official Cricket World Cup fantasy league game running on the International Cricket Council's website, to coincide with next month's tournament in the Caribbean.
NEW YORK - Haymarket Media's US arm has acquired the New York-based direct marketing trade publication DM News from Courtenay Communications Corporation.
LONDON - Microsoft has been ordered by US courts to pay $1.52bn (£777m) to Alcatel-Lucent after it infringed audio patents held by the French phone equipment company.
LONDON - Hicklin Slade & Partners has recruited Neil Fretwell, FCBi's data planning director, as its head of data planning.
LONDON - TNS has acquired Sorensen Associates, the in-store market research agency, as part of its North American development and has created a global research and consultancy practice.
LONDON - The Market Research Society's (MRS) 50th annual conference is to be held on March 21-23 at the Hilton Brighton Metropole. Keynote speakers will include Jonathon Porritt, founder director of Forum for the Future and Richard Reeves, the co-founder of Intelligence Agency.
LONDON - TDA has been appointed by Save the Children to create a direct mail campaign to raise funds for children in the Democratic Republic of Congo.
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