Unilever launches Dove range for mature women
02 Feb 2007 | by Bill Britt
LONDON – Unilever will launch on 3 February an extension of its Dove range targeting women older than 45 called Dove ProAge.
LONDON - Staples, the office products superstore, is to review its £7m UK media planning and buying account currently held by ZenithOptimedia.
LONDON – Unilever will launch on 3 February an extension of its Dove range targeting women older than 45 called Dove ProAge.
LONDON - A trio of private equity firms is running the rule over Sainsbury's, Britain's third largest supermarket chain, raising the prospect of £10bn-plus takeover bid.
LONDON - Mars is investing £4.2m in a major new product launch this year. It is the first new product launch from Mars since 2004 when the company lauched Mars Delight.
LONDON - Leeds-based market research firm Quaestor has made two senior appointments to its staff, including Rob Seebold as quantitative director.
LONDON - Myleene Klass, the former Hearsay singer and star of the last series of ITV's 'I'm a Celebrity... Get Me Out of Here!', is to join the line-up of famous faces in Marks & Spencer's new campaign.
LONDON - Sainsbury's is expanding its Active Kids vouchers for schools programme to include the Scout Association.
Pioneering magazine editor Jill Churchill, whose publishing credits include the launch of Practical Parenting and BBC Homes & Antiques, has died aged 74.
LONDON - Bookmaker William Hill is to take its first steps into a traditionally female-dominated market by creating williamhillbingo.com, launched and marketed by full-service agency Prego.
LONDON - Emap is hunting for a digital sales director, with the role likely to be expanded following its £8.7m acquisition of mobile user-generated content business Yospace today.