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Viacom hands Microsoft ad contract

20 Dec 2007 | by Tristan O'Carroll

LONDON - Viacom has unveiled a deal that will allow Microsoft to sell display advertising across the media group's websites in the US, in a deal valued at approximately $500m (£252m) over five years.

Intel to review media account out of Universal McCann

17 Dec 2007 | by Daniel Farey-Jones

LONDON - Intel is reported to be reviewing its media account after two years with Universal McCann.

Carphone Warehouse appoints Blueberry Wave for data analysis

13 Dec 2007 | by Nikki Sandison

LONDON - Carphone Warehouse has appointed Oxfordshire-based data marketing company Blueberry Wave to analyse data from its 4.5m mobile customers in France.

Ofcom to auction off digital spectrum in 2009

13 Dec 2007 | by Darren Davidson

LONDON - Ofcom has announced it will conduct an auction in 2009 for the highly sought-after spectrum made available through the digital TV switchover.

Havas Sports UK wins EDF Olympic sponsorship task

13 Dec 2007 | by Jacquie Bowser

LONDON - EDF Energy has appointed sports marketing agency Havas Sports UK to handle its sponsorship of the London 2012 Olympic and Paralympic Games.

Plantronics appoints Creative Direction to integrated account

11 Dec 2007 | by Daniel Farey-Jones

LONDON - Headset manufacturer Plantronics has appointed IT marketing specialist Creative Direction as its retained EMEA integrated marketing agency.

Piczo agrees deal for mobile content distribution

11 Dec 2007 | by Alex Donohue

LONDON - Teen social networking site Piczo has agreed a deal with mobile media company Intercasting Corp to allow users to produce and share personal content by mobile.

LG confirms appointment of MindShare and Publicis Modem

11 Dec 2007 | by Nikki Sandison

LONDON - LG Electronics has confirmed that it has appointed WPP Group's MindShare to handle its $350m (£175m) media planning and buying account, and Publicis Modem to handle its global digital marketing business.

LG Electronics picks Publicis Modem for digital marketing

07 Dec 2007 | by Staff

SEOUL - LG Electronics is expected to select Publicis Modem to handle its global digital marketing business, just seven months after the agency was created from the acquisition of Digitas by Publicis Groupe.

Collins launches dictionary on mobile

07 Dec 2007 | by Jacquie Bowser

LONDON - Collins English Dictionary has launched itself onto mobile phones, becoming the first dictionary to be available online and via any wireless device.

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