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Talk of the year: celebs, Big Brother, Facebook, careers and ads

21 Dec 2007 | by Bill Britt

LONDON - The best-read forums that received the most comments in Brand Republic during 2007 revolved around recurrent themes: reality TV, social networks and celebrities.

Calypso Rose wins BPMA's entrepreneur of the year award

19 Dec 2007 | by Nikki Sandison

LONDON - Calypso Rose, inventor of the Clippykit bag, has won the British Promotional Marketing Association's Entrepreneur of the Industry award 2007.

Tom Ford Beauty escapes censure over explicit fragrance ad

19 Dec 2007 | by Nikki Sandison

LONDON - Tom Ford Beauty has escaped censure by the ASA over its men's fragrance ad, which positions a bottle of perfume between a naked woman's legs.

Marketing's Adwatch of the Year 2007

18 Dec 2007 | by Gail Kemp

LONDON - Retailers and celebrities are the stand-out themes of this year's ad-recall tables. Marketing's Adwatch of the Year underlines the former's success in generating memorable ads, and the impact the inclusion of the latter can have.

AMV BBDO top agency in Marketing's Adwatch of the Year 2007

18 Dec 2007 | by Bill Britt

LONDON - Commercials created by AMV BBDO made it into Marketing's weekly Adwatch ranking of ad recall during 2007 more often than any other agency, closely followed by M&C Saatchi. Work for clients such as Sainsbury's and Homebase helped put AMV BBDO at the top, while M&C Saatchi scored highly with...

Vox Pops: ads the public remembers

18 Dec 2007 | by Bill Britt

LONDON - Which commercials do people remember from this year? In addition to Marketing's Adwatch of the Year survey by TNS asking 1,000 people which ads they remember, we have asked Vox Pops International, the video research company, to stop people in the street and ask them which adverts they remember...

Top 10 ads with the highest recall in a single week in 2007

18 Dec 2007 | by Bill Britt

LONDON - The commercials that scored the highest recall in a single week in Marketing's Adwatch of the Year are unlikely to win any creative awards, but they show that naff can be memorable.

Razor wars go electric as Philips attacks P&G ads

18 Dec 2007 | by Daniel Farey-Jones

LONDON - Philips Electronics has started a lawsuit in the US to force Procter & Gamble's Braun brand to stop the current advertising for its Pulsonic electric shavers.

WCRS celebrates Christmas with spoof perfume ad

14 Dec 2007 | by Nikki Sandison

LONDON - WCRS has created its own perfume and spoof ad to compensate for its lack of a perfume account and to give them an opportunity to make a surreal film for Christmas.

Coco de Mer appoints BigMouthMedia for digital drive

14 Dec 2007 | by Jacquie Bowser

LONDON - Adult retailer Coco de Mer has appointed digital marketing agency Bigmouthmedia to create an online marketing strategy for the brand.

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