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Which adverts do the public remember from 2007?

Cadbury's Fallon-created Dairy Milk ad, featuring a gorilla drumming along to Phil Collins track 'In the air tonight', has been named as one of the most successful campaigns of the year. PG Tips and O2 are also highly rated but are they the adverts the public remember? Here you can see a short video...

How much will consumers shop online for Christmas?

Shoppers will spend less offline but more online this Christmas, according to a survey by ComScore, but what do the public think about shopping online? Here you can see a short video on how much shopping consumers plan to do online for Christmas and what they will be buying.

Brand Barometer - Boots ad delivers early festive cheer

Campaign in the run-up to Christmas is fun, celeb-free and has boosted the Boots brand image.

Viewers call for more comedy at Christmas

Doctor Who and Kylie are leading the BBC Christmas line-up but will viewers be tuning in? Here you can see a short video on what viewers really want to watch over the Christmas period and what they make of the BBC line-up.

Brand Barometer - Tesco ads lack that extra bit of Spice

Supermarket chain's pre-Christmas ad campaign is fronted by the Spice Girls, but fails to sparkle.

Forrester Research report explains blogging benefits for marketers

Forrester Research has identified a three-step process that it says will help companies create successful corporate blogs that will increase brand visibility, customer insight and sales generation, according to a new report.


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