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The Year in Marketing 2007: Marketing's year in the spotlight

19 Dec 2007 | by Lucy Barrett, Editor, Marketing

As another year draws to a close, we at Marketing are feeling positive about the months ahead.

Mark Ritson on branding: A year of maestros and muppets

19 Dec 2007

So that was 2007. As usual, there were a host of marketing mistakes and a few moments of genius. Let's celebrate the latter first, as they are rare gems.

Letters - Do not be fooled by introductory deals

14 Dec 2007

I was delighted to read that pharma firms are now spending more on healthcare PR (News, 7 December). Unfortunately, this good news is tempered by client demands for 'more for less'.

Letters - Whelan undervalues UK PLC's PR nous

14 Dec 2007

Far be it for me to defend the CBI from Mr Whelan's tirade (Opinion, 30 November), but as a communications professional working for the Institute of Directors I felt that his comments completely missed the point.

Letters - No dog images - that's just barking

14 Dec 2007

As a press officer for the Dogs Trust, I wish to clarify that, contrary to the claim in PRWeek (Diary, 30 November), we do possess more than one dog image. By no means are canine images a rarity in the UK's largest dog welfare charity. I can only assume the reporter barked up the wrong tree.

OPINION: Is this genuinely a reputation crunch?

13 Dec 2007 | by Anthony Hilton

Frank Portnoy, an American professor of finance, believes that the main purpose of financial innovation is to allow banks and investing institutions to do things that would otherwise be illegal.

LEADER: Hold firm against the doom merchants

12 Dec 2007 | by Danny Rogers

We end this year in a rather uncertain place...

OPINION: ’Tis the season to be politically relaxed...

12 Dec 2007 | by Charlie Whelan

Another Christmas is fast approaching and for Gordon Brown, Christmas Day will be about the only time of the year when politics does not take centre stage.

OPINION: Industry getting stronger at own comms

12 Dec 2007 | by Ian Monk

In a mellow and reflective mood it is possible to look back fondly on the passing of another 12 months and conclude that it has been a pretty good year for PR.

OPINION: TaxPayers’ Alliance rant misses point

12 Dec 2007 | by Richard Stokoe

Last week saw the usual whinge about how ‘town halls are wasting millions of pounds on spin doctors and glossy brochures’.

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